This is a response to Do The Green Thing’s brief. The issue of fast fashion is an unsustainable part of the fashion industry that negatively impacts the environment. This campaign spreads awareness and how the public can reconsider the clothes in their lives through donating, recycling, and upcycling.
Medium
Social Media posts, Website, Posters
Awards
2023 Silver Award – ADDYs, Capital Region Ad Federation
Client
Brief from Do The Green Thing
Date
Fall, 2022
With social media posts, a website, posters, and an annual community event, the fast fashion industry and textile waste can be altered for the sake of the planet.
The campaign website features all of the information shared at the event and easily accessible resources for textile recycling and donating.