Inspiration for these logo sketches was drawn from luxury chocolates and the patterning pressed on the pieces.
The curves of the letter capture the fluidity and richness of an experience inspired by chocolate.
Starting with the name of the Cocoa bean plant, the name of a step in the process of making chocolate, to eventually deciding on combining with the intended street name where the hotel was planned for, Mercer Street, SoHo, New York, to be Mercer Yard.
Mercer Yard is the natural and floral compliment to the luxury of the chocolate experience offered in the CoCoa SoHo.
